NEW YORK (AP) — Best Buy Co. is enlisting actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during the Super Bowl XLVII.
The Minneapolis-based electronics chain says it will air a 30-second spot featuring Poehler, fresh off from her gig co-hosting the Golden Globes earlier this month, in the first quarter of the big game Feb. 3 on CBS.
The ad will convey a branding message and comes as as the electronics retailer works on a turnaround plan to combat tough competition from online retailers and discounters. The spot will be supported by a social media component, and a second ad will air after the game detailing several special offers.
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