Exclusive interview with Mishka during SXSW

During SXSW musicians big and small flooded the town. But we got an exclusive opportunity to talk to Mishka, Itunes named best new artist of 2009, before his show at the SXSW Rachael Ray Party.

Mishka is best known for his conscious lyrics, seductive vocals, hypnotic reggae grooves, and the message of universal love that he sends out through his music.

During a performance one evening, actor Matthew McConaughey heard Mishka and was so drawn to his music that he created a record label “j.k. livin’ Records” exclusively for Mishka.

Check out my interview with Mishka as we talk about his musical influences and inspirations, his recent recognition, and how he and Matthew McConaughey began working together.